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Privacy Policy

Last updated: 15/06/2026.

This Privacy Policy explains how Erhem Technologies Co. L.L.C ("Erhem Group," "we," "us," or "our") collects, uses, and protects your information when you visit asiflokhandwala.com (the "Website") or use our online text consultation subscription (the "Service"). By using the Website or Service, you agree to the practices described below.

1. Who We Are

The Website and Service are operated by Erhem Technologies Co. L.L.C (Erhem Group), located at 27th Floor, Prime Tower, Business Bay, Dubai 118597, United Arab Emirates. For any privacy-related questions, contact us at info@erhemgroup.com.

2. Information We Collect

We collect the following types of information:

Information you provide directly:

  • Name, email address, and phone number when you register, subscribe, or contact us.
  • Billing and payment details when you purchase a subscription (processed securely by our payment provider — see Section 4).
  • The content of messages and questions you send through the consultation Service.
  • Any other information you choose to share with us.

Information collected automatically:

  • IP address, browser type, device information, and operating system.
  • Pages visited, time spent, and how you interact with the Website (via cookies and similar technologies — see Section 7).
  • Referral source (for example, the social media link you clicked to reach us).

3. How We Use Your Information

We use your information to:

  • Provide, operate, and deliver the consultation Service and respond to your messages.
  • Process payments and manage your subscription.
  • Send service-related communications (confirmations, renewals, updates, support).
  • Send marketing communications where you have consented, and which you can opt out of at any time.
  • Improve the Website, Service, and customer experience.
  • Detect, prevent, and address fraud, security issues, or technical problems.
  • Comply with legal obligations.

4. Payment Processing

Payments are processed by third-party payment providers Stripe, Paypal through our platform. We do not store your full card details on our servers. Your payment information is handled in accordance with the payment provider's own privacy policy and applicable security standards (such as PCI-DSS).

5. How We Share Your Information

We do not sell your personal information. We may share it only with:

  • Service providers who help us operate the Website and Service (for example, hosting, payment processing, email delivery, and analytics), bound by confidentiality obligations.
  • Mr. Asif Lokhandwala and our consultation team, solely to deliver the Service you've subscribed to.
  • Legal and regulatory authorities where required by law or to protect our rights, users, or others.
  • A successor entity in the event of a merger, acquisition, or sale of assets.

6. Confidentiality of Your Consultations

We treat the content of your consultation messages as confidential and use it only to provide the Service. Please note that our consultations provide general business, professional, and personal growth guidance and do not constitute regulated legal, financial, medical, or investment advice.

7. Cookies and Tracking

The Website uses cookies and similar technologies to keep the Website working, remember your preferences, analyze traffic, and measure the performance of our marketing. You can control or disable cookies through your browser settings, though some features may not work properly if you do. Where required by law, we will request your consent before placing non-essential cookies.

8. Data Retention

We keep your personal information only as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we securely delete or anonymize it.

9. Data Security

We use reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

We are based in the United Arab Emirates, and your information may be processed in the UAE or other countries where our service providers operate. These countries may have different data protection laws than your own. Where we transfer personal information internationally — including from the European Economic Area (EEA), the United Kingdom, or Switzerland — we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (and the UK International Data Transfer Addendum where applicable), or another lawful transfer mechanism.

11. Your General Privacy Rights

Depending on your location, you may have the right to access, correct, update, or delete your personal information, object to or restrict certain processing, withdraw consent, or request a copy of your data in a portable format. To exercise these rights, contact us at support@erhemgroup.com. We will respond in accordance with applicable law. The sections below describe additional rights for specific regions.

12. Your Rights Under EU/UK GDPR (EEA, UK, and Switzerland)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent UK and Swiss laws apply to our processing of your personal data.

Legal bases for processing. We process your personal data on one or more of the following legal bases:

  • Performance of a contract — to provide the Service you have subscribed to.
  • Consent — for example, for marketing communications and non-essential cookies (you may withdraw consent at any time).
  • Legitimate interests — to operate, secure, and improve our Website and Service, where these interests are not overridden by your rights.
  • Legal obligation — to comply with applicable laws, tax, and accounting requirements.

Your GDPR rights. You have the right to: access your data; request correction or erasure; restrict or object to processing; data portability; withdraw consent at any time without affecting prior lawful processing; and not be subject to decisions based solely on automated processing that produce legal or similarly significant effects. We do not use your data for such automated decision-making.

Right to complain. You have the right to lodge a complaint with your local supervisory authority (for example, your national Data Protection Authority in the EEA, or the Information Commissioner's Office (ICO) in the UK). We would, however, appreciate the chance to address your concerns first — please contact us at support@erhemgroup.com.

Data controller. Erhem Technologies Co. L.L.C is the data controller responsible for your personal data.

13. Your Rights Under California Law (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), gives you specific rights regarding your personal information.

Your California rights. You have the right to:

  • Know / Access — request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.
  • Delete — request deletion of personal information we collected from you, subject to legal exceptions.
  • Correct — request correction of inaccurate personal information.
  • Opt out of sale or sharing — we do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for value. If this ever changes, we will provide a "Do Not Sell or Share My Personal Information" mechanism.
  • Limit use of sensitive personal information — we do not use sensitive personal information for purposes beyond providing the Service.
  • Non-discrimination — we will not discriminate against you for exercising any of these rights.

How to exercise. Submit a request by contacting us at support@erhemgroup.com. We will verify your request and respond within the timeframes required by law. You may use an authorized agent to submit a request on your behalf.

14. Your Rights Under Other Regional Laws

We aim to honor data protection rights regardless of where you live. If you are located in a jurisdiction with its own privacy law — such as Brazil (LGPD), Canada (PIPEDA), or other regions — you may have rights similar to those described above. Please contact us at support@erhemgroup.com and we will respond in accordance with applicable law.

15. UAE Data Protection

As a UAE-based entity, we handle personal data in line with applicable United Arab Emirates data protection laws, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, where applicable.

16. Marketing Communications

If you receive marketing emails from us, you can unsubscribe at any time using the link in the email or by contacting us. You will still receive essential service-related messages about your subscription.

17. Children's Privacy

The Website and Service are not intended for individuals under the age of 18, and we do not knowingly collect information from them. If you believe a minor has provided us information, please contact us so we can remove it.

18. Third-Party Links

The Website may link to external sites (such as erhemgroup.com or social media). We are not responsible for the privacy practices of those sites, and we encourage you to review their policies.

19. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest version. Significant changes will be communicated through the Website or by email where appropriate.

20. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your information, contact us at:

Erhem Technologies Co. L.L.C (Erhem Group)

27th Floor, Prime Tower, Business Bay,

Dubai 118597, United Arab Emirates.

Email: info@erhemgroup.com